Understand how introvert and extrovert work.

I had the opportunity to read an article on Medium by Emily Esposito titled Introvert or Extrovert? Here’s How to Boost Your Productivity.

This article is very interesting about introvert Extrovert and Ambivert, especially when it comes to adoption in an office environment.

The terms introvert and extrovert were coined by the famous psychiatrist Carjung.

If asked for understanding of the majority The characteristics of these two people come from their way of increasing their energy, with the introvert being charged by being alone, while the extrovert recharges by meeting other people.

Really, there is another group we call ambivert, which are people who are both introvert and extrovert in the same person.

If we look a little deeper, we will find that there are also different types of introverts.

The idea comes from psychologist Johanthan Cheek, who divides introvert people into four levels:

Socia introvert: Someone who is a social intovert, if possible, wants to be alone. Or with a small group of people But didn’t have much anxiety If you have to be surrounded by a lot of people 

Thinking introvert: These people are often immersed in their thoughts. These people are thoughtful And often revisit their own thoughts deeply 

Anxious introvert: These people like to be alone. Because he often felt that he did not act right when being with other people And tend to think about things To happen in a worst case senario is to always look at the world with concern. 

Retrained introvert: The distinguishing feature of these people is that they think very carefully before doing something, which might make outsiders think they work slowly. But actually, they will think of the consequences of their decisions in great detail. Before deciding to do something

For extroverts, most people understand that they like to be surrounded by a lot of people. But actually extrovert people can be divided into two things as well. The idea comes from a study called The neuroanatomical delineation of agentic and affiliative extraversion by Erica N.Grodin and Tara L.White, published in Cognitive, Affective & Behavioral Neurosice.

This research divided the Extrovert into two groups:

Agentic Extrovert: These are people who are often driven by taking victory or success as the driving force behind. If this type of person is a leader, he is a strong, bold, competitive leader. And has a high level of

individuality. Agentic Extrovert people like to be the center of attention. And does not hesitate to try to be a leader in various situations If they could

Affiliative Extrovert: They tend to like being very social. They are very friends. Can start talking to strangers without embarrassment. Relationships with those around them are very important to these people, according to

the Ambivert group, Barry Smith, director of Laboratories of HUman Phschophysiology at the University of Maryland, says about 68% of the population is able to adapt to both introvert and It is important to find the balance between these two modes.

Here, how do each type of people adjust in order to have the most productivity in their work?

For introvert, there are four ways to adjust to max productivity:

Create the right environment:  Working in a noisy open office can be very frustrating for introvert, so the solution is from time to time to find a quiet office and something that may be sent to people who Also design an office that you don’t forget to allow a “quiet” space for people working. Especially if your office is open office, it is necessary to have a quiet place. 

Do more work one-on-one: Talking to one person at a time will make the introvert work the easiest and the most profound. So if you are an introvert, try to make time to talk to your coworker or boss like One on one as many as possible. Because it works like this the most productive for you. 

Let the people know: Working conditions are very fast today, but introvert people work best at their speed and resolution. What is important is communicating with others on the team. In order to understand expectations, for example, an introvert will be able to perform a job that requires a very deep analysis, etc. 

Meetings: Meetings are an important point in which introverts have to be very prepared because introvert people will not be able to speak at a meeting right away when something happens, but must think first. Unlike extrovert people who will be able to leave instant feedback. Therefore, it is essential that introverts know the agenda of the meeting and prepare to go to the meeting, always writing out what they want to say.

As for the extrovert, preparation should be performed as well, for example:

Find recharging activities: This is the opposite of an introvert, that is, if the extrovert is in a workplace that is too quiet, too quiet, may become dizzy. ) So if in a situation that is too quiet for a long time You need to start looking for activities such as offering yourself to work when you meet a lot of people.

Can be busy, but beware of burnout: extroverts tend to enjoy the chaotic mess and a lot of different job swings. But be careful because if you do too long without a break, bunrout may occur.

Take time to think about it: how much the extrovert likes to be with them. But when sitting and thinking about something alone is important We will be able to crystallize and think good things. Or big plans Yes during this period So every day I try to find time to wash 20 minutes, quietly sitting alone. And write a lesson on the past today What is good What is not good And what have we learned from it?

No matter what kind of person you are Do not forget that when we work at that office. We couldn’t make both our work and the environment the way we all liked. We need to understand other people’s perspectives and be flexible. Perhaps, if the extrovert is loud or too fast, the introvert will have to understand. Likewise, if an introvert spends a lot of time considering the job, the extrovert needs to be understood as well.

Because of the differences of many people This is the type that makes our team strong. 

Finally, I would like to conclude with a personal opinion. That we should not try to change our natural foundation, no matter what kind of person we are. But what we should do is try to understand people who are not like us. While preparing himself for working with all kinds of people

The impact of COVID-19 on the businesses In Thailand.


Not long ago, I met two old friends at about the same time. The talk was inevitable about the impact of COVID-19 on the businesses they both do.

The first one is the hotel owner. There are hotels in many provinces. Which is a total tourist province Before, I must say that the business is doing very well. Of course, in the past, it was completely affected. But still enough to support the business, as most hotels are not too far from Bangkok.


During the heavy lockdown period or even during this time when most of the customers are packed only on holidays. What about the money I earn when supporting employees and paying for other operation costs?

My friend laughs and replied that it wasn’t enough, but I survived because I was able to borrow money from banks. At the moment, he borrows cash to keep it. And with low interest So the cost was too cheap.

My friend said This sum of money will be kept. In case if something happens, we will have cash to support the company. While waiting for tourists to return.

simply put, they are borrowing money to secure future risks. And the interest is the same as the insurance premium.
Because as we all know Cash is the lifeblood If it stops flowing when the only place dies.



SMEs are considered a very important economic engine, ILO data in high income OECD countries SMEs account for 61% of GDP.


In middle income countries, SMEs generate approximately 40% of their GDP.And this crisis, SMEs are hit the hardest, so without good planning The economic scars with SMEs are severe and long. This crisis is not like any other crisis. Because of the massive global lockdown, economic activity stagnates almost simultaneously for the rest of the world. 

The disruption of manufacturing activities, along with a severe drop in income and purchasing power, have escalated into a global economic crisis. This time, it is characterized by a twin supply-demand shocks

 (The International Monetary Fund: IMF) estimates the global economy in 2020 will contract at 3 percent, the lowest in the second quarter and the worst since the Great Depression in the 1930s.

This is the first time that both major economies and developing countries have gone into recession at the same time. The estimated damage to the global economy in 2020 and 2021 is estimated at more than US $ 9 trillion. Which is bigger than the economies of Japan and Germany combined.


While the World Trade Organization (WTO) estimates that world trade volume will disappear by a third compared to the previous year.



Even now there is some good news about vaccines. But scholars are concerned that If the situation is prolonged, it will cause serious liquidity in businesses and households. Until the problem of widespread debt default It may also be at risk of becoming a financial crisis, or a “Triple Economic Shock,” which has never happened in the history of the world. And no one would want that to happen

At the same time, the Thai economic situation is not very good. This is partly because we have had economic problems before the crisis. Although the COVID situation began to unfold in many countries. But the Thai stock market index has not yet recovered to pre-COVID levels. Opposite the situation in many countries, despite the fact that the COVID situation is more severe than Thailand. But the stock market recovered more rapidly. In particular, the stock market in the economy with high technological developments, including the US, China, Japan, Korea or Taiwan,

for Thailand, SMEs account for 43% of GDP and are the main source of employment for the country with more than 14 million workers in Thai SMEs. Most of the people are in the trade and service sectors. Which is the sector that has been directly affected

Therefore, the Thai business sector has to adapt greatly, especially SMEs. I need help from the state image as well. In the past, the government and The BOT will issue measures in accordance with the Financial Assistance Act for SMEs that have been affected by COVID-19, such as

6-month deferral of principal and interest payments to SMEs with credit limit not exceeding 100 million baht without being considered a default and without losing credit history. And soft loans for SMEs with a credit limit of up to 500 million baht, interest rate 2% per year for 2 years, totaling 500 billion baht, with the government to bear the interest for the first 6 months.

In addition, new or additional credit has been made through government-owned specialized financial institutions for SMEs debtors totaling Bt3.96 billion,

which in part has helped mitigate some of this crisis. Because these are “opportunities” to breathe in all business.



In addition to helping Over the past, we have also seen efforts to adapt businesses in Thailand in a variety of ways. Either large or small.


Such as restaurants such as ‘Penguin Eat Shabu’, shabu shops that can not be served in the sitting area. The new strategy has been adjusted with the delivery service with shabu pot, which generates income and helps to manage the fresh products that need to be stocked well. It also uses the same staff that used to serve food to switch to delivery instead, thus retaining most of the employees.

And not just a small business adaptation In fact, we have also seen an adjustment from big businesses.

One of the business people that I really like to hear about your vision is Mr. Anupong Asavaphokhin, CEO of AP THAILAND, whom I have always followed.

Having said that, AP Thailand, as a large real estate business, was equally affected. But with such a dramatic adjustment, AP made a surprising surprise to the market. With the surprisingly growing revenue and profit figure, because the last nine months figure has shown a profit margin of up to 3,280 million baht, which is higher than the full-year profit of 2019 or the total income of more than 35,180 million baht. Very much

If we look at the details, it will find that AP Thailand has adjusted its operating plans in the first quarter. Has switched to launch new products from condominiums to single houses and town homes totaling 39 projects worth 41,820 million baht and changed communication to be in line with this new product mix.

What we can learn from this is that the organization’s mindset is very important. Because in this critical condition We cannot stick to old ways of thinking. And hope that the crisis can get better So fast switching is very important. Because everything is limited Be it time or cash


Cultivate sales from condos to single houses and town homes. Not easy If people in the organization do not change This mindset can not happen,

There is also another subject that you Anupong told, I think is a very interesting subject of “communication”
In a time of crisis communication is very important. Employees must know the status of the company. So as not to panic and empower employees to know how they help the organization survive. What is the purpose of the organization? Is to communicate to drive employees to have a mindset to fight under the same goal.





Create a business strategy that is consistent with sustainability.

It is known that Business needs have various requirements, but when it comes to sustainability, the main thing that businesses have to consider aside from profit is the issue. Responsibility towards “society” and “environment”

It must be able to create a positive impact on a particular area.  Benefiting the public Through various strategies Which is consistent with sustainable development in a concrete way

If the organization fails to take this responsibility It may lead to problems such as environmental degradation. Social inequality Including conflicts with local people. This certainly affects the image of the organization in a bad way.

So one of the problems that has been discussed a lot in the last few years. It is a matter of how to drive the organization to Sustainable, we need to find a way to create a business strategy that is consistent with sustainability.

1. Assess the problem and set objectives.

To drive change, the first step is to assess whether What does “sustainability” mean to our teams, industries, as well as our customers? By considering the problems that each group deems important. Through asking questions.

Such as how much waste does the organization generate? Is the product intended to help someone else? How has our company affected or the context on the local community? T.hink that Within the context of sustainability How does the organization answer these types of questions? 

2. Create a mission of the organization.

Mission will help focus on real “taking action”. The mission statement should be consistent with the 5Ws of who, what, when, where, and why, which can help guide why we are taking action.

Business with a strong mission. Such as Patagonia, the outdoor clothing and sportswear brand. 

“Create the best products It does not cause unnecessary harm. Use business for inspiration And take action to solve the environmental crisis “

Which in addition to pointing out that “What is the business giving value?” “What action must be taken with those values” through campaigns such as The Footprint Chronicles. A campaign that allows customers to monitor information from the company’s production process to shipping. That how much traces are left or released to the environment Which clearly corresponds to the mission.

3. Make your own strategy

In formulating sustainable business strategies. It is important to ensure that the organization remains “profitable”. Because profit is the primary factor in keeping the business operating. That are different according to the mission of each organization.

In the past, we may have been accustomed to spending money on Corporate Social Responsibility (CSR) activities to promote a beautiful image of corporate social and environmental responsibility.

But now with the advancement of technology. As a result, information can spread so quickly that if there is any matter that the society is doubtful about. May be dug until there are almost no good pieces Of course, this is not good for the image of the organization.

Therefore, “sincerity” to conduct business at the same time. Including strategies for social and environmental development. It is considered to create satisfaction for all stakeholders. Whether it is a community, society or even a person in the organization.

If you do not know which direction to go, it may start with a simple matter within the organization. Then expand into a bigger strategy according to its potential. For example, companies generally tend to keep their lights on for the reason that people will come to use them. Think how much energy can be saved. If the last person left the room, always turn off the lights.

Small habits that can be further extended in other areas. It is the starting point of a strategy that will not affect the efficiency within the organization. Can also drive social values ​​along with the environment in the long run.

4. Results

It’s the story of a successful business are about motivate to continue doing good. although at the same time, do not forget to review the results of the work periodically. To ensure that objectives, missions and business progress remain consistent.

Tie it all together in these 4 steps, from objective to outcome. This will create a business that is both efficient and sustainable.

Decentralization&Business trends of Line Thailand in the next era.

As consumer behavior changes, businesses must change accordingly.

Among the changes, that have taken place since the trade war. The exit of the European Union , the spending of digital money ( cryptocurrencies ) until the arrival. COVID-19 that reinforces that The world has reached the end of the trend. Globalization already and is considered an entry Full decentralization.

The lockdown  measures that took place during the COVID-19 crisis have made virtual people increasingly forced to live next to their homes. The technological convenience, communication, living space activities are no longer a boring.

By Nielsen Thailand, which has released new research information about changing trends in behavior of Thai people.  Compare before and after COVID at LINE THAILAND BUSINESS 2020 in mid-October. Found that after COVID activity within the living area. In addition to cleaning the house, cooking, studying by yourself People are paying more attention to Online Shopping and Online Entertainment .

It also found that people began to value the value of the product, not the price, or simply. Cunsumer did not choose to buy products and services just because they were cheap. But look to the features that meet their needs more which caused Thai businesses to have a major strategy change To appease customers with behavior Including these changing ways of thinking.

LINE Thailand vision

There are more than 47 million LINE users currently active in Thailand. But due to the ongoing uncertainty of Global Trend. LINE Thailand sees that decentralization. Which focus on various sub-sectors or customer groups. It is likely to be a business trend in the next era.

LINE therefore focuses on customer data retention , it has to be ” tight ” and ” deep ” enough to know what trends are coming. How will the context of Thailand or Thai consumers change? Including how to do service to meet these needs This will be an opportunity for business people. With 3 more subdivided trends, New Human, New Rule and New Power

New Human, consumer trends and new behaviors

If you think a trend or new habits of consumers (New Rule) is likely to increase steadily to become a New Culture in Thailand inevitable trend on the strength of ” the series’ attack. ” Which can be flipped from a specific preference group To the mainstream behavior of the Thai audience And expanding throughout Asia as a Community larger, leading to a new business model called Y-Economy has.

From the statistical data revealed at LINE Thailand Business 2020, it was found that the number of viewers of the Y series Viewed on the LINE TV platform, there are at least 18.9 million people ( count as 1 user viewed, not the number of views ), which is not at all and may be an opportunity to attract new consumers of this interest. have

New Rule: A new benchmark for data collection.

Undeniable that the Data or client data are extremely important in the sector, be it Purchasing Records include Transaction Records that brand marketers can analyze campaigns or promotions to boost sales. Whether it is with the existing customer base Or new customers But in the past few years, ” Privacy protection is a very important issue around the world. ” The unauthorized secretion of consumer data has become a subject both public and private sectors. Obviously more important.

Data collection via 1 st Party Data or requesting to collect information from customers directly is the solution. Traditionally, data collection on the LINE platform was for information directly from customers. Either from Mission Stickers solutions or from various advertisements on the LINE platform, but in keeping with the CRM or LINE, it’s called BCRM, which mainly helps database management services to maintain customer relationships on LINE OA .

With good response, LINE is emerging as a new solution called MyCustomer that enhances the ability to collect and analyze more comprehensive data. Evolving from being a CRM platform to a CDP or Customer Data Platform or a truly central customer storage platform

The specialty is that ” LINE ‘s CRM system was originally only able to store data and use it on the LINE platform, but as it evolved into CPD, brands began to take outside or branded data. It can be mixed with information collected from LINE and can be used in addition to the LINE platform . “

New Power, influence and power over other regions around the world.

It is shocking that Online product sales channel ( E-Commerce system ), Chat Commerce type, is very popular with Thai consumers, which many countries cannot do.

The LINE has proposed new solutions. It is a service designed for consumers. Including the Thai business sector Can be used in a variety of ways. Which will ask for an example Service food LINE MAN Wongnai start by looking at the ” how to be able to take advantage of LINE Ecosystem most ” is a strategy that penetration to benefit the Restaurant Owner with is not just the delivery of the store to customers. Just look at the people who are the sellers as well.

It is the MyRestaurant solution that allows LINE  marketing operators to fully link to their CRM on LINE . Using a combination of Restaurant Management and Customer Data so that a restaurant or food operator can do it. 

Communication can be both Online and Offline, or simply, there is a management system within the restaurant. 

And connect to customers outside the full range. Which is a plus To pull the merchant side. Especially those who do not have a storefront. You can log in to LINE OA .

” If you have an adult relative who has great recipes. But don’t know how to find a sales channel, just have MyRestaurant, you can open a shop easily “

This does not include any other interesting solutions. Many developed by Thai people in each group of entrepreneurs. Whether it is MyShop, a tool to help improve sales through the online storefront system. LINE Ads Platform (LAP), a platform that can make Advertiser access advertisements on all LINE media . Event Stickers, a solution that allows every business Get inexpensive stickers for data collection tools, and more.