It is known that Business needs have various requirements, but when it comes to sustainability, the main thing that businesses have to consider aside from profit is the issue. Responsibility towards “society” and “environment”
It must be able to create a positive impact on a particular area. Benefiting the public Through various strategies Which is consistent with sustainable development in a concrete way
If the organization fails to take this responsibility It may lead to problems such as environmental degradation. Social inequality Including conflicts with local people. This certainly affects the image of the organization in a bad way.
So one of the problems that has been discussed a lot in the last few years. It is a matter of how to drive the organization to Sustainable, we need to find a way to create a business strategy that is consistent with sustainability.
1. Assess the problem and set objectives.
To drive change, the first step is to assess whether What does “sustainability” mean to our teams, industries, as well as our customers? By considering the problems that each group deems important. Through asking questions.
Such as how much waste does the organization generate? Is the product intended to help someone else? How has our company affected or the context on the local community? T.hink that Within the context of sustainability How does the organization answer these types of questions?
2. Create a mission of the organization.
Mission will help focus on real “taking action”. The mission statement should be consistent with the 5Ws of who, what, when, where, and why, which can help guide why we are taking action.
Business with a strong mission. Such as Patagonia, the outdoor clothing and sportswear brand.
“Create the best products It does not cause unnecessary harm. Use business for inspiration And take action to solve the environmental crisis “
Which in addition to pointing out that “What is the business giving value?” “What action must be taken with those values” through campaigns such as The Footprint Chronicles. A campaign that allows customers to monitor information from the company’s production process to shipping. That how much traces are left or released to the environment Which clearly corresponds to the mission.
3. Make your own strategy
In formulating sustainable business strategies. It is important to ensure that the organization remains “profitable”. Because profit is the primary factor in keeping the business operating. That are different according to the mission of each organization.
In the past, we may have been accustomed to spending money on Corporate Social Responsibility (CSR) activities to promote a beautiful image of corporate social and environmental responsibility.
But now with the advancement of technology. As a result, information can spread so quickly that if there is any matter that the society is doubtful about. May be dug until there are almost no good pieces Of course, this is not good for the image of the organization.
Therefore, “sincerity” to conduct business at the same time. Including strategies for social and environmental development. It is considered to create satisfaction for all stakeholders. Whether it is a community, society or even a person in the organization.
If you do not know which direction to go, it may start with a simple matter within the organization. Then expand into a bigger strategy according to its potential. For example, companies generally tend to keep their lights on for the reason that people will come to use them. Think how much energy can be saved. If the last person left the room, always turn off the lights.
Small habits that can be further extended in other areas. It is the starting point of a strategy that will not affect the efficiency within the organization. Can also drive social values along with the environment in the long run.
It’s the story of a successful business are about motivate to continue doing good. although at the same time, do not forget to review the results of the work periodically. To ensure that objectives, missions and business progress remain consistent.
Tie it all together in these 4 steps, from objective to outcome. This will create a business that is both efficient and sustainable.